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Worcestershire County Council Trading Standards Service supports the work of campaigns to prevent underage sales. The ‘No ID, No Sale!’ campaign has been operated by the largest UK PASS Card issuer CitizenCard since 2004 offering free downloads and Retail Packs to independent retailers.

The Challenge 21 scheme was originally introduced by the British Beer and Pub Association (BBPA) in 2005, with the intention of preventing young people gaining access to age restricted products including cigarettes and alcoholic beverages. Under the scheme, customers attempting to buy age-restricted products are asked to prove their age if in the retailer's opinion they look under 21, even though the minimum age to buy alcohol, cigarettes and fireworks in the UK is 18. The scheme has since been taken over by the Retail of Alcohol Standards Group (RASG) and promotes Challenge 25.

If you have concerns about any underage sales please use our Report It form.

Age Restrictions 2014